Pithy sayings and seriousness
The target group assumes that lawyers are proficient in their field. Lawyer Hayner from Neuss wants to stand out from the competition with useful content and personality and wanted to convey this to the outside world with a relaunch of the website. In addition, the website should be user-friendly, comprehensible and SEO-suitable - that was the brief given to us.
Website relaunch attracts the viewer's attention
After the analysis phase and sifting through the competition, one thing was clear to us: it was to be an uncomplicated and, first and foremost, personal presentation of the lawyer's website on the topics of data protection law, contract law and general civil law. With a creative, unconventional solution and a design that stands out from the competition, we would ensure "conversion", i.e. the conversion of a prospect into a client.
Website for paragraph riders and bean counters - no way!
The responsive homepage we created was deliberately designed in an unusual way for a lawyer: Instead of dry phrases and black paragraphs, lawyer Hayner stands out on the net with striking, sometimes provocative sayings. The respective questions are directly followed by the surprising solution with a wink.
Effective web design with award
"A charming, likeable appearance that also appears very modern in its formally reduced design," said the jury of the German Design Award 2016. The project is the winner of the Red Dot Award 2015, Communication Design, Online and the German Design Award 2016 Special Mention Excellent Communications Design - Digital Media and Online.