Swissair was the global representation of Swissness in all its aspects, from the friendly service to its meticulous and perfect design system which we maintained and repeatedly refreshed in line with changes in the company and its industry.

At a time of growing pressure in the airline industry, the traditional brand Swissair itself became merely a part of an expanding  and diversified holding company, the SAir Group. 

The airline brand had to be strengthend within the conglomerate, and the so-called “double-branding” was applied. An additional task was to fit within the first European alliance, the Qualiflyer Group, led by Swissair, with a common livery (endorsement on the aircraft with a blue belly for all airlines).