In German ‘Kiez’ is slang for ‘neighborhood’.
But in the global AI community, K.I.E.Z. is due to be synonymous with innovation.
Challenge:
Berlin universities Charité and Humboldt partnered with one another to create an incubator for ideas and research in AI. A brilliant idea that only needed a name—and a whole brand story, website, logo and visual identity to go along with it.
Solution:
Marrying the iconoclastic spirit of Berlin with the legacy and prestige that the universities give to the project, we developed the brand K.I.E.Z. (Künstliche Intelligenz Entrepreneurship Zentrum, in English: Artificial Intelligence Excellence Center).
Outcome:
A fully developed brand and website that reflects Berlin’s new forward thinking, community-centric program, K.I.E.Z., The hood that makes applied AI happen.