Navigating the world of digital marketing can be tricky, but those who head due EAST can start quite the adventure.
When you arrive at the intersection between data, media, and creativity you’ve arrived at the right place: EAST.
Challenge:
EAST wanted to expand westward, and needed to fortify their brand to make that growth happen. This meant a reworking of the brand story they tell to the world and themselves, along with a full rework of the brand identity and a snazzy new logotype.
Solution:
A refreshed visual identity that reflects their playful spirit and tech-first inventiveness, and a brand storybook that serves as a roadmap to their future.
Outcome:
With a reinvigorated spirit and mission, all roads are now pointing EAST, where marketing matters.