Corporate Re-Design for a clinical educational institution
The Schulzentrum für Gesundheitsberufe am Niederrhein offers around 200 training places and numerous advanced and further training courses. R211 was commissioned with the redevelopment of the corporate design. Basic question in advance: How can the SGN, in addition to its performance and quality, also strengthen its profile in order to position itself more clearly as an educational institution?
Distinctive appearance - contemporary, dynamic, but serious. After a thorough analysis, development began in close cooperation with the client. R211 developed the corporate design from scratch - from the typography to the formal language to the attractive imagery. The logo was simplified and made "fit" across all media. Now the new appearance looks contemporary and appeals especially to young target groups. Overlapping elements derived from the logo, which are used both on the web and in publications, loosen things up and ensure high recognition value in all marketing measures.