Bringing Corporate Values to Life – Vision Book
Hair Haus is one of Germany's top-selling wholesalers of hairdressing supplies and accessories and offers its customers a complete range of products and services. With its new corporate strategy, Hair Haus no longer wants to be seen as a wholesaler by hairdressers, but as a partner.
More partner than wholesaler The partnership-based cooperation with hairdressers is the core of the new corporate orientation. The transformation from an anonymous wholesaler to a real companion that advises its clientele at eye level and does not just supply products was a great challenge for all involved. The new corporate vision can only be achieved if all employees - from the logistics centre to the management - not only know the new vision, but also live it. But how do you create a cultural change in the company without obtuse rules?
Making the vision an experience For this purpose, Hair Haus, together with R211 - Agentur für Kommunikation, developed a so-called vision book for all employees, which makes the new vision of the company tangible. It is not so much the written word that expresses the vision, but rather the way it is presented. The 90-page Vision Book takes all employees with it and meets them where they are. Corporate values are thematised in an entertaining way - sometimes illustratively, sometimes typographically or photographically - and all in a high-quality finish with many refinements. Convincing instead of instructing is the motto here. This creates identity and motivates even the most sceptical members of staff to follow the new path with all their energy.
New path for a lived corporate vision
The Vision Book was handed over personally to all employees at a big event to show how important each individual is in implementing the vision. Each Vision Book is personalised and bears the name of the employee on the cover.