Brand identity for a sporty target group
Athletic Archery combines traditional and static archery with new and agile, athletic sports. The task for us here was to build a B2C brand that stands for a modern and athletic way of archery.
The goal: setting a benchmark. Successful brand communication is much more than a logo or a word mark. It must convey the brand's core message, evoke emotions and stick in the mind of the target group. In Athletic Archery's branding, the added value of the functionality and design of the archery clothing plays a crucial role. The cuts of the sportswear are specially designed for the movements in archery and underline the athletic approach with an athletic-modern look. Communicating this USP to the relevant target groups and thus building brand awareness was our objective. In the still young sport, we see the opportunity to visually develop the company into a benchmark. Above all, the product branding should therefore play a formative role.