Better Nice Cool - Textile & Branding Agency

Better Nice Cool – Textile & Branding Agency takes a holistic approach to building brand identity—bridging strategic branding with functional sportswear design. We deliver brand strategy, creative direction, and product development for fashion and textile-driven brands, with deep expertise across every step of the process. As a dedicated partner, we help you shape a brand with character, substance, and timeless collections—aligned with your mission and long-term vision.

Let’s be real — fast fashion is out, and timeless, well-made pieces are in. But making sustainable, stylish apparel starts way before production. It begins with a strong brand identity and an eye for design that just works. 

We live and breathe fashion, from the performance-driven world of sportswear, outdoor gear and off-pitch products — designed to work on the field and stand out in everyday urban life.

We prioritize fair and responsible practices throughout the entire textile value chain. From a business perspective, we advise on sustainable materials, trims, labeling, and smart production decisions—transparent, hands-on, and always focused on long-term quality.

Our trusted supplier network is primarily based in Northern Portugal, known for fair working conditions, high standards, exceptional craftsmanship, and short lead times and transport routes.

Alongside sustainable teamwear and sportswear, we also develop premium unisex essentials through our in-house label re:niced, using deadstock materials sourced from our production partners. This creates unique limited editions—giving valuable textiles a second life instead of leaving them unused.

To us, better means to unlock full potential partnering with brands. 

Being and acting nice is our essential for sustainable outcome. 

We anticipate trends, but always aim to create the timeless cool.