Strong brand positioning in the highly competitive fashion market
The idea of environmentally friendly chrome-free tanned crawling and walking shoes immediately excited the R211 team. Not only does the environment benefit from the products, they are also convincing in practice with their simple closure system. And should babies or toddlers ever put them in their mouths, this is harmless due to the non-toxic leather and remains without health consequences. Since the footwear market is highly competitive, the aim was to achieve a strong brand perception in communication with retailers and customers through professional branding.
Branding from the very beginning. Developing a branding from the very beginning is something very special. It is always important to our team that our concepts, campaigns and strategies work across all media and are successful. The corporate design must remain recognizable across all channels and the logo should not only work on the Internet or letterhead, but also on the product - whether printed, die-cut or woven. R211 has the necessary tools. We developed the corporate design for Carponi across all media, designing everything from quarterly lookbooks and displays for trade shows to packaging design and product information kits to influencer emailings and social media.