Brand positioning and media campaign for an international credit agency
The Dutch business information agency Company.info provides reliable and up-to-date information, business news and forecasts about companies and their directors from the commercial register. As part of a brand positioning for the German market, the R211 team first identified the needs of the German target group, analyzed the differences between the Dutch and German markets and used this information to create a creative brief.
One campaign - different channels For the long-term campaign with a total of eight flights, R211 developed characteristic messages for the target groups in "Wirtschaftswoche" and "Handelsblatt" over several months for each campaign. For offline ads and native ads, for online banners and social media postings. In addition, an advertorial was published on the topic of international tax havens.