Brand Identity and Corporate Design for german furniture manufacturer
With over 80 years of experience in furniture making, hülsta is one of the best-known brands in Germany. The traditional company from Stadtlohn produces both real wood and veneer furniture sustainably and with high quality standards for almost every room and accordingly holds many patents and design awards. We were commissioned with branding and the development of a new corporate design that includes print media, POS materials and digital channels.
A new signal effect with striking design elements
For the traditional hülsta brand R211 created an unmistakable look; one that is immediately recognisable and clearly distinguishes itself from the competition. Further requirement was that the company's quality standards should be reflected in the new corporate design. In addition to conveying information, the CD was to contain space for inspiration and storytelling. The goal was to create an emotional connection to hülsta's end customers, which would enhance the brand and make it appear attractive. hülsta not only sells furniture, but also worlds of living and thus quality of life. In addition, all components should be designed in such a way that hülsta employees can act independently with the corporate design in various media. To achieve this, brand values and messages should be clearly and unambiguously transferable to all media.